Beautynova Names Cory Couts President, North America

Beautynova Group has named Cory Couts as president, North America.

 

Beautynova Group is backed by Bluegem Capital Partners, which operates in North America under the subsidiary Zone Concept USA, and globally markets Milk Shake, Depot, Medavita, No Inhibition and Simply Zen, among other European beauty brands.

 

Known for building entrepreneurial and legacy global beauty brands, Couts will lead the Italian company’s major expansion efforts in North America.

 

In his new role, Couts will report directly to Stefano Banfo, CEO of Beautynova.

 

“Cory has achieved great success through his leadership style and commitment to hairdressers,” said Banfo. “Add to those his keen insights for building teams, systems and strategies that help distributors and salons make a difference, and we are ready to embark on the aggressive North American expansion that will bring our vision of putting hair well-being first.”

Couts has brought his spractices and style to a variety of leadership roles in the professional hair care arena for more than two decades. As global president of Kao Corporation’s salon division, he oversaw the 360-degree strategies of Goldwell and KMS and served as the architect of the company’s acquisition of the Oribe brand. Most recently, he served as senior vice president, global professional sales for Olaplex, Inc., a leader in omni-channel haircare.