Bella Hadid Joins Charlotte Tilbury Beauty as Spokesperson

Model Bella Hadid is joining Charlotte Tilbury Beauty as the brand’s newest muse and beauty partner.

 

According to the beauty brand, Hadid was chosen because the brand believes she is a “generation-defining talent at the forefront of the cultural zeitgeist.” The modern-day beauty icon, the company added, is a digitally native, digitally creative innovator.

 

“From beauty magic to beauty tech and so much more, Bella is just as obsessed as I am with breaking boundaries and transcending the real and virtual worlds— and I cannot wait to share with you all the extraordinary, magical moments we have in store!” said Founder Charlotte Tilbury, of Charlotte Tilbury Beauty.

 

Bella joins Charlotte’s star-studded line-up of spokespeople – from the worlds of fashion to film, including Kate Moss, Lily James, Michaela Jae Rodriguez, Jourdan Dunn and Han So Hee.

Charlotte and Bella’s unique partnership will create cultural resonance and global influence to reach new audiences.

 

The brand says the Hadid and Tilbury are two creatives who lead from the future with powerful positivity and share a love for building and empowering a beauty community around the world, and will unlock confidence and create opportunity for everyone, everywhere.

 

Harnessing the power of Charlotte Tilbury’s beauty-tech platforms and Bella’s leadership in digital spaces, their partnership will inspire stand-out product and digital beauty innovations, iconic campaigns, original content creation and disruptive global moments in the brand’s 10th anniversary year.