ELF Beauty Teams with Billie Jean King to ‘Change the Board Game’

Legendary tennis star and equity advocate Billie Jean King and ELF Beauty are calling on US business leaders and the wider community to “Change the Board Game” and put more women and diverse candidates on corporate boards.

 

“Fighting for gender equality and inclusivity has been the driving force in my life for 70 years,” said king. “Change is often a slow process and those in positions of power can bring about change quicker. ELF Beauty is leading change in the boardroom and showing us investment in equality and inclusivity will ultimately be rewarded with tangible results.”

 

King previously partnered with ELF to commemorate the 50-year milestones of the “Battle of the Sexes” and equal prize money at the US Open.

In a new campaign that supports ELF’s wider “board game” initiative, King picks up her racket and launches fact-filled tennis balls at an in-progress board meeting. These include the following statistics: women make up only 27% of U.S. corporate boards and the average US corporate board is 88% white.

 

According to the brand, ELF Beauty is one of only four publicly-traded US companies out of 4,200 with a board of directors composed of two-thirds women and one-third diverse representation.

 

“ELF Beauty believes it is important that it reflects the diverse communities we serve, and that means everywhere,” said Kory Marchisotto, chief marketing officer, ELF Beauty. “We believe that the inclusivity of our Board of Directors and Executive Team has been a driving factor in our extraordinary business results over the last five years. Doing the right thing is good for our community and good for business. ELF has proven that with 20 consecutive quarters of net sales growth. We are asking our peers and partners to join us in increasing diversity in the highest seats of power. Change the board game, normalize diversity, change the world.”

 

Serving Facts” also highlights ELF’s partnership with the National Association of Corporate Boards (NACB) to create a board accelerator program that trains and creates visibility for 20 women and/or diverse board-ready candidates. NACB Accelerated is a two-year program that creates a pathway for executives to prepare for board service.

 

Check out a clip of the campaign here: