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The campaign recognizes the role labor and delivery staff play in supporting mothers during childbirth.
September 22, 2024
By: Lianna Albrizio
Associate Editor
Bio-Oil will host its second annual “Labor of Love” campaign in partnership with Campbell “Pookie” Puckett and Olympic Gymnast Shawn Johnson East to honor labor and delivery staff nationwide throughout this month. September is reportedly the busiest month for birthdays.
The campaign recognizes the role labor and delivery staff play in supporting mothers during childbirth, when delivery rooms are exceptionally active.
New for this year’s campaign, Bio-Oil is creating a Labor of Love scholarship in partnership with the American Association of Colleges of Nursing (AACN). The scholarship will award 10 dedicated nursing students pursuing labor and delivery careers, recognizing their passion for maternal care and providing financial support to further their education and training.
In addition to the scholarship, Bio-Oil says it’s expressing gratitude to the unsung heroes of labor and delivery by sending thank-you gifts to staff at some of the busiest hospitals across the US.
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