Bloomingdale’s to Celebrate Women’s History Month with Female Founders Carousel

Bloomingdale's is celebrating female entrepreneurs for Women’s History Month with The Carousel @ Bloomingdale's: Female Founders.

 

In partnership with actress, producer Tika Sumpter the retailer's spring carousel will showcase a curated assortment of must-have home, self-care, fashion, accessories and kids' products from 50 female-founded and owned brands including Kaleidadope, Kim Hill, The Spice Suite, Candice Luther, Estelle Glassware, Cult Gaia and more.

 

From February 23 – April 24, the space within the 59th Street flagship and online at Bloomingdales.com will be dedicated to amplifying female entrepreneurs and their products; a space where these women can tell their stories and inspire others.

 

The carousel will feature products designed exclusively for Bloomingdale's from Tika's own brand, Fort Sumpter. The Fort Sumpter x Bloomingdale's capsule collection is inspired by the fort of love, laughter, care and respect that Sumpter's parents built around their children, according to the retailer. The collection was designed to tell the story of Tika's childhood, full of love through items that are committed to women, children and joy.

 

“I'm so grateful that Bloomingdale's has entrusted me to curate amazing products from women owned and founded brands for The Carousel @ Bloomingdale's,” said Sumpter. “Boomingdale's is giving these women and their brands a platform to honor their success. It's a dream come true to be a part of this incredible moment to celebrate women and Women's History Month. Little Tika is smiling at me now in disbelief.” 

Throughout duration of the Carousel additional events and activations will take place including the following:

 

Female Founders Homepage Takeover: Shoppers can visit Bloomingdales.com to learn more about these 50 incredible women, their stories, and brands;

 

On Screen with Tika Sumpter: On International Women's Day, March 8, Tika, joined by co-host Angel Gregorio from The Spice Sweet, will host an On-Screen shopping event in the carousel at Bloomingdales.com, highlighting products and brands;

 

Saturday's Generation: On March 11, stores around the country will host a Saturday's Generation celebrating female founders, featuring events, activations, and surprises from the women-owned companies;

 

Weekends with Basquet: Each Friday-Sunday Basquet, an emerging female-founded, allergen-friendly online grocery store, will be offering samples from 1-5 pm. A curated selection of products that promote joyful food discovery and shopping will also be available throughout the Carousel.

 

“As we look to define what's next, seeing this carousel come to life means so much to Bloomingdale's,” says Anya Deweerdt, marketing director – unique merchandising initiatives, Bloomingdale's. “By partnering with Tika Sumpter and the incredible group of entrepreneurs we celebrate female empowerment through the lens of women who have broken barriers and successfully created successful brands in a range of spaces.”