Blushington To Open Two Franchise Locations in Texas

Blushington, an express luxury beauty franchise concept dedicated to making A-List beauty services accessible to all customers, will expand its franchise into the Texas market.

The move marks the sale of the brand’s second and third franchise locations and a significant milestone in its national growth, officials said. The new Houston locations will be owned and operated by franchisee Courtney Freels, a Houston native with a passion for bringing accessible luxury and confidence to her community.

Freels, a finance graduate from Texas A&M University, spent a career in oil and gas trading, with international experience in London.

“After a long pursuit to bring Blushington to the Houston market, I am thrilled to be at the forefront of its national franchise expansion,” Freels said. “Houston will proudly host the first Blushington franchise locations in Texas. My hope is that Houston women will embrace these tailored services and find them as indispensable as I have. Whether it’s a wedding, school formal, luncheon, gala, birthday party, big game day, the legendary Houston Rodeo, or simply treating yourself, we’re here to bring a touch of accessible luxury to every moment – no matter the occasion or the budget.”

Led by its all-female C-Suite team and advisory board, the company builds on the success of its flagship location in New York.

“Blushington is offering an exceptional franchising opportunity for aspiring entrepreneurs in the $646 billion-plus beauty industry,” said Natasha Cornstein, CEO of Blushington. “Our brand is committed to offering best in class services for customers of all ages, skin tones and hair textures. It has been especially gratifying to sell our first three franchises to long-standing customers. I am proud to welcome Courtney Freels, an accomplished businesswoman and philanthropist, as our first franchise partner in Texas.”

Freels says the city’s thriving social scene drives demand for quick and high-quality beauty services to accommodate busy schedules.

Blushington’s franchise model offers multiple recurring revenue streams through in-store and on-demand services, designed for longevity.

The brand is actively seeking franchisees who are motivated, detail-oriented, and passionate about the beauty industry. Target markets include Texas, Tennessee, Georgia, North Carolina, South Carolina, Arizona, Colorado, Nevada and California. Blushington also offers discounts for veterans and multi-unit owners. The initial investment to open a lounge ranges from $435,500 to $630,100.