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Russell Wilson is new face; becomes official shaver of NFL.
August 7, 2014
By: Christine Esposito
Editor-in-Chief
P&G’s Braun brand has unveiled its new branding campaign – #FaceGreatness with Braun Confidence featuring the NFL as well as Braun’s new U.S. spokesperson, Russell Wilson. Braun is also now named “Official Shaver of the NFL.” Wilson, quarterback of the Super Bowl champion Seattle Seahawks, made his debut via national print advertising, online videos and digital content on Braun’s website and social properties. “Russell Wilson is the perfect person to lead our #FaceGreatness campaign, as he has overcome tremendous challenges and obstacles to achieve greatness; in fact, he was instrumental in the development of our core concept of ‘facing greatness’,” said Brian Messerschmitt, brand manager for Braun N.A. “We believe #FaceGreatness means having the courage and drive to never give up on your dreams. It requires passion and commitment, which are key attributes shared by Russell and the Braun brand. We cannot wait to bring this program to life nationwide.”
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