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If you don't recognize the character at the left, don't worry, your kids will.
July 17, 2015
By: Christine Esposito
Editor-in-Chief
In the never-ending battle to get young kids to brush their teeth, parents often turn to their child’s character du jour—and Brush Buddies has added a hot commodity with Shopkins. The new oral care collection will feature Shopkins characters on powered and manual toothbrushes, travel kits, light up brushes and singing brushes as well as bandages, hand sanitizers and face tissues. “Shopkins is one of the most exciting and fastest growing brands out there,” says Anish Patel, CEO of Brush Buddies. “We're excited to add these fun loving characters to our portfolio of licensed products and look forward to bringing them into the toothbrush aisle in the supermarket and beyond.” More than 70 million Shopkins have been sold globally since they hit retail shelves in June 2014. The Brush Buddies Shopkins toothbrush collection features exclusive designs with characters including Kooky Cookie, Apple Blossom and Strawberry Kiss, to name a few.
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