Bumble and Bumble Partners with Actress Brittany O’Grady for Campaign Celebrating Brand’s Bestselling UV Protective Primer

Bumble and Bumble is partnering with actress Brittany O’Grady, for their new campaign celebrating the brand’s bestseller, Bb.Hairdresser’s Invisible Oil Heat/UV Protective Primer. The multitasking Primer was shown to instantly cut frizz by 50% compared to untreated hair, and stay that way all day, even in extreme humidity. 

 

At-home and on set, O’Grady is known for loving a range of looks – from smooth and sleek to natural, voluminous curls. Consumers and fans can follow her through a day in her life with a new campaign video, where Brittany relies on her co-star, Bb.Hairdresser’s Invisible Oil Heat/UV Protective Primer, to support her style all day long with humidity-tested, frizz reduction support.

 

“I'm so excited to be a part of this campaign for Hairdresser's Invisible Oil Primer,” said O’Grady. “I'm thrilled to talk about a product that I truly love and that helps me so much on a daily basis. I don't have to worry about my style changing throughout the day because of frizz.”

 

Bumble and bumble #1 best seller, Bb.Hairdresser’s Invisible Oil Heat/UV Protective Primer, is a multitasking leave in treatment for all hair types powered by a signature six-oil blend. In addition to featherlight moisture, it provides heat protection up to 450°F/232°C, has UV filters to help protect hair against the drying effects of the sun, helps protect color from fading for up to 16 washes, detangles to help protect against breakage, smooths, softens and adds shine. One Bb.Hairdresser’s Invisible Oil Primer is sold every minute.

 

The collection is available now at Ulta and Ulta.com, Sephora and Sephora.com, Bumbleandbumble.com, Bumble and bumble flagship NYC salons and Bb.Local Salons.