The leading Estée Lauder hair care brand is teaming up with these blonde artists to celebrate living boldly and encourage self-expression.
Kim Petras, an international pop star, has long been blonde and believes the hue makes her feel the most like herself. "I've tried all kinds of hair colors, and I love all of them. But there's something about blonde I keep coming back to," she says.
Rileyy Lanez, born and raised in the Bronx, recently went blonde and is all about the confidence the color is helping her exude. "Blonde represents a new chapter in my life. It brings more confidence out of me," she says of her transformation.
The brand has partnered with other famous faces in the past, as reported in Happi.
The Bb.Illuminated collection helps illuminate blonde hues by neutralizing brass, enhancing tone and hydrating hair. The collection is available now at Bumble and bumble Flagship NYC Salons, Bb. Network Salons, bumbleandbumble.com, Sephora, Ulta, Nordstrom, Bluemercury and Bloomingdale's.