Cantu Beauty Names Actress Skai Jackson Brand Ambassador

Cantu Beauty, an industry leader in textured hair care, has named actress Skai Jackson brand ambassador. 

 

Jackson will be the face of the brand, promoting its reformulated classics — now made with fair-trade organic shea butter plus B vitamin complex — and designed to increase moisture, strengthen hair, and help foster healthy hair growth, per the brand.

 

The lineup of new products include the brand's bestsellers: Sulfate-Free Cleansing Cream Shampoo; Hydrating Cream Conditioner; Curl Activator Cream; Coconut Curling Cream; Shea Butter Leave-in Conditioning Repair Cream; and Argan Oil Leave-In Conditioning Repair Cream. 

 

Each product is made to cater to the unique needs of textured hair consumers.

 

“I am thrilled to partner with Cantu, a brand I've been using since I was a kid,” said Jackson. “Being a part of its evolution and advocating for products that celebrate authenticity is a dream come true. I look forward to empowering young women worldwide to embrace their natural beauty and confidence.”

In a momentous move towards sustainability and commitment to ethically sourced ingredients, Cantu has joined the Global Shea Alliance, a nonprofit association that promotes industry sustainability, quality practices and standards, and demand for shea in food and cosmetics. This initiative aims to enhance visibility within the brand's supply chain, contribute to parkland restoration efforts, support women's livelihoods through training, and modernize women's collection activities.

 

“At Cantu, we are committed to developing formulas that cater to the diverse needs of our consumers,” said explains Nikia Bowman, global marketing director, Cantu Beauty. “With this said, we are excited to announce the upgrade to our top sellers with new clinically backed and consumer preferred formulas that provide more moisture and even better results,” “Our partnership with Skai Jackson is a testament to our dedication to innovation, authenticity, and positive change within the industry as we strive towards our goal to empower women around the world.”

 

Additionally, Cantu will continue its partnership with Women Empowering Nations (WEN), a nonprofit that provides exposure, development and mentorship for girls accelerating their path to social impact and executive leadership. As a sponsor of the Girls Leading Our World (GLOW) Global Network, Cantu focuses on leadership development, personal storytelling, and branding that cultivates confidence through self-acceptance. The collaboration aims to nurture the voices and aspirations of young women leaders worldwide.

 

As part of the partnership announcement, Jackson will be featured in a digital ad spot, highlighting the benefits of the new reformulated products later this month.

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