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CeraVe Opens ‘Skincident Hotline’ To Answer Dry Skin Quandaries This Winter

The 24/7 hotline delivers dermatologist-approved tips and products to help recognize, report and prevent unexpected dry skin moments.

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By: Lianna Albrizio

Associate Editor

As frigid temperatures, blustering winds and indoor heating push winter dry skin to its peak, CeraVe is answering the call and giving consumers a new way to fight back with its new “Skincident Hotline.”

The round-the-clock hotline delivers dermatologist-approved tips and products to help recognize, report and prevent unexpected dry skin moments, or so-called “Skincidents.”

Building on CeraVe’s #MoisturizeLikeaDerm campaign, the Skincident Hotline offers callers expert advice from board-certified dermatologist Dr. Dylan Greeney, live agent support during select hours, and the opportunity to receive a free full-size moisturizer from CeraVe while supplies last.

“Winter conditions can seriously compromise the skin barrier, making daily moisturization essential, not just when dryness appears,” said Dr. Dylan Greeney, board-certified dermatologist. “Consistent use of a moisturizer like CeraVe can help keep the skin barrier intact and skin hydrated, so Skincidents don’t stand a chance.”

To interact with the hotline, consumers can dial 844-SKINCIDENT (844-754-6243) starting at 5 pm ET on Jan. 26, and choose from the following options:

Report a Skincident and share their dry-skin story.
Hear Dr. Greeney’s advice about preventing dry skin; and
Learn more about CeraVe’s moisturizing products developed with dermatologists.

Live Skincident agents are available Monday through Friday from 5–8 pm ET. The Skincident Hotline will be available 24/7 from Jan. 26 through Feb. 27.

About CeraVe’s Body Moisturizers

CeraVe’s body moisturizers are formulated with three essential ceramides, MVE Technology and dermatologist-approved ingredients to help restore and maintain the skin barrier — delivering hydration that can last from 24 to 72 hours. Products featured through the hotline include CeraVe Moisturizing Cream, Daily Moisturizing Lotion and Intensive Moisturizing Cream and Lotion.

Read about CeraVe’s 20th anniversary birthday tour here.

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