‘Clean’ Beauty Brand Lilah B. Is Going Out of Business

Indie beauty brand Lilah B. is going out of business. In an Instagram post, Founder Cheryl Yannoti Foland announced the brand would shut down at the end of the year.

“My labor of love has run its course. I am so grateful for our Lilah B. community of friends,” she wrote. “Your love and support over the past seven years is what continues to inspire me and what has kept us going even through challenging times. I thank you all.”

Lilah B. was among the early entrants in the clean beauty channel. Retail partners included Sephora, Net-a-porter and BlueMercury.

Covid-19 wreaked havoc on the beauty industry as consumers masked up and shut down all social activities during the early days of pandemic. Makeup has rebounded, of course, but the virus has had a lasting impact on the industry. Revlon filed for bankruptcy in June. Just last week, Revlon was delisted from the New York Stock Exchange.