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The Ordinary expands its lineup to include concealers.
January 2, 2021
By: Happi Staff
With a solid foundation built on, well, foundation, The Ordinary will launch a 36-shade concealer collection on January 19. Concealers will retail for $5.80 each and be available on TheOrdinary.com and later, at Ulta Beauty. The formulas were created to meet the needs of consumers who use concealers in multiple ways: around the eye area, to camouflage blemishes and to contour. Company executives note that while color cosmetics sales plunged during the pandemic, demand for skin care products soared, which should provide a lift to concealer sales going forward.
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