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The event drew over 1,000 attendees, including 800 creators from regions such as North America, Southeast Asia, Russia & CIS, Europe and Japan to the DDP Art Hall on Dec. 30.
January 13, 2025
By: Lianna Albrizio
Associate Editor
COSRX participated in the K-Beauty Boost at SeoulCon, a year-end creator conference hosted by the Seoul Metropolitan Government and Seoul Business Agency (SBA).
Mega influencers Cassandra Bankson and Felicia Lee helped amplify the event’s reach and spotlighted COSRX’s skincare solutions.
COSRX’s booth, “The Mirror Lab 2.0,” captivated visitors with its concept of “mirror skin,” an evolution of the glass skin trend. The booth featured the brand’s derm line, The RX, and offered an immersive experience that underscored the brand’s commitment to skincare innovation. Over 400 visitors actively engaged with interactive missions and games, receiving tailored sample kits and full-sized products such as the newly launched 6 Peptide Skin Booster Serum, The Alpha-Arbutin 2 Discoloration Care Serum and the Advanced Snail Mucin Glass Glow Hydrogel Mask.
Collaborating with Nuri House and Hwahae, the official partners of the K-Beauty Boost event, COSRX demonstrated its ability to connect with creators and consumers worldwide.
Several COSRX products were recognized at the Hwahae Awards 2024. The 6 Peptide Skin Booster Serum won the Mid-Year Efficacy/Effect Award, and the Ultra-Light Invisible Sunscreen SPF 50 PA++++ received the Year-End Best New Product Award.
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