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Will distribute its signature fragrance lines and explore new categories for the Italian luxury fashion brand.
February 21, 2024
By: Christine Esposito
Editor-in-Chief
Coty Inc. has signed a new agreement with luxury Italian fashion house Etro. Coty will distribute its signature fragrance lines and home scent collections beyond 2040. In addition, Coty and Etro will work together to explore new categories to grow the brand’s beauty portfolio. “We are delighted to announce our new alliance with Etro, an Italian luxury fashion house that is renowned for its timeless designs and relentless focus on quality. Etro is an iconic brand with a long-standing heritage of excellence that is reflected across every facet of its business,” said Sue Nabi, Coty’s CEO. “ This agreement further underscores Coty’s focus on fashion driven licenses with significant multi category potential which resonate with consumers in our key markets. We are excited to collaborate with Etro, building on the brand’s existing beauty offering and bringing its unique brand identity to life through new categories and launches.” “This partnership with Coty marks another invigorating chapter for Etro as we continue to bolster the evolution of our beauty portfolio,” said Fabrizio Cardinali, Etro’s CEO. “The collaboration will enable us to leverage synergies between our companies while taking advantage of Coty’s expertise and industry leading capabilities. We are looking forward to working with the Coty team to explore ways of developing our beauty presence in a way which is authentic to Etro, further strengthening our ability to meet the dynamic, and ever-evolving demands of our consumer across different markets.” Coty will assume the development, production, and distribution of all Etro perfumes and fragrances. Founded in Milan by Gerolamo Etro in 1968, Etro offers a full range of men’s and women’s ready-to-wear, accessories, home, fragrances and eyewear collections. Etro’s signature fragrance lines include Shantung and Paisley.
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