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Coty’s On the Move in Brazil

Completes acquisition of Hypermarcas S.A.


By: Tom Branna

Coty’s On the Move in Brazil

A recession and the Zika virus health emergency isn't derailing one multinational's expansion into Brazil, the largest personal care market in South America. Coty Inc. completed its acquisition of the personal care and beauty business of Hypermarcas S.A., providing Coty with a critical mass platform in the Brazilian beauty market. Hypermarcas’ leading brands include Monange, Risqué, Bozzano, Paixão and Biocolor.

“We are pleased to complete the acquisition of the beauty business of Hypermarcas, which will strengthen our presence in Brazil, the third largest beauty and personal care market in the world,” said Bart Becht, chairman and interim CEO of Coty. “[It] provides us with leading brands, state-of-the-art manufacturing and distribution facilities and strong go-to-market capabilities, and will be an important part of Coty’s portfolio going forward. Together with our expected merger with the P&G specialty beauty business, it is another step in our progression towards creating a pure-play global leader and challenger in beauty.”


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