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The dynamic partnership bridges two powerhouses committed to inspiring empowerment and self-expression, both on and off the court, brand officials said.
May 19, 2025
By: Lianna Albrizio
Associate Editor
Covergirl is leveraging the influential power of female athletes.
The makeup brand has become the first cosmetics sponsor of the Chicago Sky, the 2021 WNBA Champions.
The partnership bridges two powerhouses committed to inspiring empowerment and self-expression, both on and off the court, brand officials said.
“Covergirl is proud to join forces with the Chicago Sky, a WNBA team that represents strength, resilience and the uplifting spirit of sport,” said Stefano Curti, Coty chief brands officer, consumer beauty. “We believe beauty is for everyone, everywhere—on the court, in the stands, and in everyday life. This partnership celebrates the power of showing up with confidence and the easy breezy joy that comes from being part of something bigger.”
Over the last year, Covergirl has made strides into the world of sports by activating at major sporting events and collaborating with prominent athletes through impactful social partnerships. These ongoing efforts have laid a foundation for deeper engagement within the sports community, making this partnership with the Chicago Sky a natural evolution to bridge the intersection of sports and beauty.
“The Chicago Sky are thrilled to partner with an iconic brand like Covergirl that aligns so well with our mission to empower women and taps into an important trend within our fast-growing league,” Alex Teodosi, VP of corporate partnerships, said. “This exciting partnership will help amplify Sky players’ passion for beauty and self-expression while also celebrating our fans and community.”
Throughout the 2025 WNBA season, fans can look forward to exclusive Covergirl experiences at Wintrust Arena, including interactive branded moments, product sampling and giveaways. Covergirl will also partner with the WNBA team on social content from Chicago Sky athletes, community outreach and their mascot, Skye The Lioness, highlighting their individual journeys and the role beauty plays in their lives.
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