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CoverGirl Participates in Make It Black Campaign with Pull Up for Change Organization

100% of net proceeds of the Exhibitionist Stretch & Strengthen Mascara and Exhibitionist 2HR Kohl Eyeliner will support Black founders.

For its first time ever, CoverGirl will participate in Pull Up for Change’s Make It Black campaign with both limited-edition product packaging and a donation. Pull Up for Change focuses on the economic well-being of black communities worldwide. 
 
As part of Make It Black’s mission to celebrate the beauty of black, 100% of the net proceeds of the Exhibitionist Stretch & Strengthen Mascara ($9, shades: Very Black, Black Brown, Very Black Water Resistant) and Exhibitionist 2HR Kohl Eyeliner ($8, shades: Very Black, Rich Brown, Charcoal) will go to support Black founders.
 

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