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New collection of bags inspired by LipPerfection lipcolors.
June 1, 2011
By: TOM BRANNA
Editor
Makeup artist Pat McGrath has teamed up again with LeSportsac for a new eight-piece pro-inspired cosmetic bag collection inspired byCoverGirl LipPerfection lipcolor.
Last year, the limited edition collection featured two styles inspired by CoverGirl LashBlast Length Mascara.The new collection will feature never-before seen styles, shades and prints from LeSportsac inspired by CoverGirl LipPerfection lipcolor. The styles range in size from the small “Kiss Case,” ($25) that is designed to hold five favorite shades of CoverGirl LipPerfection, to the large “Professional Carry All” tote ($120) that can fit the seven other pieces of the collection for convenient, pro-inspired makeup travel.
“LeSportsac provides women with on-trend styles that work with her everyday routine. That’s why we felt it was so important to collaborate with Pat to bring style and ease into every woman’s beauty regimen,” says D’Arcy Jensen, chief creative director and VP brand development.”We are thrilled to be teaming up with CoverGirl and Pat for the second year in a row!”
Each bag will be produced with a “Pat McGrath for LeSportsac” label sewn into the lining and a detachable CoverGirl hangtag featuring custom beauty looks and application tips from Pat.
The collection will be sold at LeSportsac boutiques and on LeSportsac.com beginning in this and a coupon for CoverGril LipPerfection lipcolor will accompany each purchase.
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