Crystal Partners with Susan G. Komen for Breast Cancer Awareness Month

Natural indie personal care brand Crystal recently debuted a special partnership with Susan G. Komen.

Crystal planned several initiatives in support of Komen for October, Breast Cancer Awareness Month, including a $50,000 donation, regardless of sales, to benefit Komen's mission. Crystal released special Komen packaging and also leveraged its digital and social platforms to reinforce the partnership and connect customers to health information and resources.
 
“Most of us have dear friends and family members who have been affected by the disease,” said Laura Schneider, Crystal’s brand manager. “We are proud to partner with Komen to help build breast cancer awareness and action and empower women to be proactive when it comes to their health.”
 

Vegan Magnesium Products

Also new and noteworthy at Crystal is its Magnesium Enriched Deodorant Sticks. According to the company, the vegan products feature 24-hour odor protection with magnesium as the key ingredient and a non-sticky texture. The brand recently was commended with the Clean Label Project Purity Award.

For more on the burgeoning deodorant marketplace, check out the feature in Happi next month.