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The daylong event on March 22 will feature live styling demonstrations, a content creation lounge and networking opportunities with leading beauty influencers and industry experts.
February 20, 2025
By: Lianna Albrizio
Associate Editor
Following its 2023 debut, CurlyCon LA returns to downtown Los Angeles, expanding its mission to unite and celebrate women of all hair textures and cultural backgrounds.
“CurlyCon LA represents a unique safe space where people can openly discuss their hair journey, share experiences, and find community,” said Ava Pearl, founder and CEO of Curly Culture. “Whether you’re Black, Asian, Latina, Persian, or White—we’re celebrating the full spectrum of natural hair textures and their deep cultural significance. Our conversations around hair often evolve into deeper discussions about identity, self-acceptance, and cultural pride.”
The daylong event, held on Saturday, March 22 at Rolling Greens, will be sponsored by Lush, Shea Moisture, Rizos Curls and Cantu. Expert-led panels will include “Damaged to Defined” – which explores the transition to healthy curls—and dedicated demonstrations addressing type 4 hair needs.
The expanded programming reflects CurlyCon’s commitment to serving every segment of the natural hair community.
Community-driven panels such as “Raising Curly Kids: Hair, Identity, & Empowerment” will discuss the intersection of hair and cultural identity; while “Decoding Curl Chemistry” will dive deep into the science of textured hair care. Further, “The Beauty of Type 4 Hair: Myths, Care & Confidence” will address the specific needs of the Type 4 hair community.
The event will also feature live styling demonstrations, a content creation lounge and networking opportunities with leading beauty influencers and industry experts.
In response to recent Los Angeles wildfires that have impacted local communities, CurlyCon LA has partnered with several community organizations to provide beauty resources and support to affected families. The initiative builds on Curly Culture’s existing community work, which includes product donations to the Altadena Girls program and other youth-focused organizations.
Tickets are available here.
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