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Coty takes home five FiFi Awards
May 21, 2008
By: TOM BRANNA
Editor
Daisy Marc Jacobs from Coty Prestige won the fragrance of the year in the women’s luxe category at last night’s FiFi awards in New York City. More than 900 industry executives attended the event, held at the Park Avenue Armory. Coty took home five awards during the event. Vera Wang received the Hall of Fame award. Ms. Wang was chosen by The Fragrance Foundation’s board of directors for her extraordinary ingenuity and dedication, which has contributed not only to her company’s success, but to the fragrance industry as a whole. She opened her flagship store on Manhattan’s famed Madison Avenue in 1990, introducing fashion to the bridal industry with revolutionary designs and refined detailing. Since then she has expanded her collections to include ready-to-wear, contemporary sportswear, evening wear, intimate apparel, footwear, eyewear, china and crystal, silver and gifts, fine paper, mattresses, her first book, Vera Wang On Weddings, and fragrance. Vera Wang has introduced many successful fragrances, such as Vera Wang, Sheer Veil, Bouquet, and Truly Pink fragrances as well as the most recent introduction of Vera Wang Princess and Flower Princess. Here’s a complete list of the FiFi winners: FRAGRANCE OF THE YEAR – WOMEN’S LUXE • Daisy Marc Jacobs – Coty Prestige FRAGRANCE OF THE YEAR – MEN’S LUXE • Dolce & Gabbana Light Blue Pour Homme – P&G Prestige Products, Inc. FRAGRANCE OF THE YEAR – WOMEN’S NOUVEAU NICHE • Prada Infusion d’Iris – Puig Beauty & Fashion Group FRAGRANCE OF THE YEAR – MEN’S NOUVEAU NICHE • Armani Privé Vetiver Babylone – Giorgio Armani Beauty FRAGRANCE OF THE YEAR – WOMEN’S PRIVATE LABEL/DIRECT SELL • Christian Lacroix Rouge – Avon Products, Inc. FRAGRANCE OF THE YEAR – MEN’S PRIVATE LABEL/DIRECT SELL • Derek Jeter Driven Black – Avon Products, Inc. FRAGRANCE OF THE YEAR – WOMEN’S POPULAR APPEAL • Intimately Beckham Women – Coty Inc. FRAGRANCE OF THE YEAR – MEN’S POPULAR APPEAL • Intimately Beckham Men – Coty Inc. FRAGRANCE HALL OF FAME • Annick Goutal Eau d’Hadrien – Gary Farn, Ltd. EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – WOMEN’S SCENT FEATURE • Allure EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – WOMEN’S SCENT BITE • Marie Claire EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – MEN’S FEATURE- A TIE! • BestLife • ELLE TECHNOLOGICAL BREAKTHROUGH OF THE YEAR • Certified Organic Preservation – The Estée Lauder Companies RETAILER OF THE YEAR • Bloomingdale’s BATH & BODY LINE OF THE YEAR • Origins Organics – Origins Natural Resources INTERIOR SCENT OF THE YEAR • Gump’s San Francisco Home Collection (Majestic Range, Treasured Range & Opulent Range) – Latitudes International BEST PACKAGING – WOMEN’S PRESTIGE • Marc Jacobs Daisy – Coty Prestige BEST PACKAGING – MEN’S PRESTIGE • Attitude by Giorgio Armani – Giorgio Armani Parfums BEST PACKAGING – WOMEN’S POPULAR APPEAL • Christian Lacroix Rouge – Avon Products, Inc. BEST PACKAGING – MEN’S POPULAR APPEAL • Intimately Beckham Men – Coty Inc. BEST NATIONAL ADVERTISING CAMPAIGN – PRINT • Kelly Calèche – Hermès BEST NATIONAL ADVERTISING CAMPAIGN – TV • Coco Mademoiselle – Chanel
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