Dark & Lovely Launches Uplift Bleach Kit

Dark & Lovely, a top hair coloring brand for women of color, launches its latest innovation – the Uplift Bleach Kit ($8.49).

 

Created for those looking to achieve the brightest and boldest shades of blonde, the new bleach kit dares beauty lovers to turn up the volume with a next-generation formula that brings all the drama, without the damage.

 

“As a newly converted blonde, I am thrilled for the launch of Dark & Lovely's new Bleach Kit,” said actress, producer and Dark & Lovely brand ambassador, Storm Reid. “This has already become an absolute must-have in my beauty arsenal. What I really love is that I can actually use it to keep my hair looking amazing from home.”

 

Now entering its 50th year, Dark & Lovely has been the go-to brand for Black women looking to achieve head-turning styles, while protecting the integrity of their hair. The brand continues to stay relevant with new innovations like the Uplift Bleach Kit, which appeals to consumers of all agers, including Gen Z and Millennials who are looking to express themselves through their style. 

 

The new Uplift Bleach Kit features a patented, two-part system that is not only easy to use, but delivers up to eight levels of dramatic lift – from Black to honey blonde to platinum. The new haircare solution also includes curl safe technology with encapsulated oils that provide four times more hydration, while maintaining hair texture.

 

“When opting to go blonde, it's important to use products that not only help you to achieve your desired hue, but nourish the hair while respecting its natural curl pattern,” said celebrity hairstylist Kendall Dorsey, who styles Kelly Rowland, Saweetie and Alicia Keys.  “The Dark & Lovely Uplift Bleach Kit does just that, making it the perfect at-home staple for blonde bombshells.”

 

The Dark & Lovely Uplift Bleach Kit is available at Walmart stores nationwide and Walmart.com.