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Leading L’Oréal brand adds mist, primer, cream, serum and other products now available at Walmart.
August 5, 2021
By: Melissa Meisel
Consumers can now experience a “life-proof” blowout with the new Dark & Lovely Blowout collection. The all-new, Dark & Lovely Blowout hair care and styling range features exclusive Poof-Proof technology that strengthens hair with less breakage when styling, provides heat defense up to 450 degrees, controls frizz in up to 97% humidity and helps to shield against one year of surface damage, said the company. ”With Dark & Lovely Blowout I know that my client’s blow out is going to stand up to their intense work schedules and seasonal humidity while protecting the integrity of the hair,” noted celebrity hairstylist Kendall Dorsey, whose clients include Solange, Yara Shahidi, and Alicia Keys. “One of the best things about the Dark & Lovely Blowout collection is that the system allows for curly to wavy textures and has the flexibility of having a smooth luxurious blowout that is fully heat protected and humidity resistant.” About the Products The Dark & Lovely Blowout collection is infused with hair-loving ingredients like silk protein, shea butter, and castor oil to restore shine and elasticity, provide essential nutrients, and stimulate the scalp for long-lasting moisture, strength and growth, said the subsidiary of the L’Oréal USA. The range is now available exclusively at Walmart and Walmart.com. Here are the details: Smoothing Weightless Wash This color-safe shampoo effortlessly cleanses and removes buildup for smooth, healthy-looking hair that feels hydrated. The Smoothing Weightless Wash refreshes without stripping to prep for styling. Moisture Treat Deep Conditioner This conditioning treatment intensely moisturizes and provides the care of a mask with the convenience of a quick rinse-off conditioner. The Moisture Treat Deep Conditioner provides soft, nourished and healthier feeling hair without weigh down after just one use, said the company. Silky Slip Blow-Dry Cream This lightweight styling hair cream coats hair with slip to easily detangle all curl types for less breakage. The Silky Slip Blow-Dry Cream provides heat protection up to 450 degrees to prevent heat damage during the styling routine. Heat Shield Hair Primer Mist This color-safe, lightweight heat protectant mist preps and primes hair for styling with less damage. The Heat Shield Hair Primer protects from heat up to 450 degrees and prevents frizz even in 97% humidity. Apply to clean, damp or lightly dried hair to restore much-needed moisture for 24-hour hydration, reduce breakage by 60% and get hair that is stronger. Shine Gloss Serum Balm This high shine, balm-to-serum formula provides 24 hours of smoothness and controls frizz for all curl types and textures. This serum delivers long-lasting all-day shine for a brilliant style and tames flyaways for a smooth blow-dry finish. The Dark & Lovely Blowout System Collection is currently available for a suggested retail price of 7.99 each. Dark & Lovely is proudly dedicated to the legacy of serving hair care and styling the needs of African American Women for over 45 years.
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