Decorté Announces First Pop-Up at Bloomingdale’s in NYC

Decorté, a Japan-based prestige beauty brand, has opened the doors to its first pop-up at Bloomingdale’s at the 59th Street Flagship Store in New York City. 

 

The new retail activation will offer customers an experiential journey into the world of Japanese beauty and the unique sensorial nature of Decorté products. The pop-up will showcase the Japanese approach to skincare and the beauty rituals that are the secret to promoting beautiful, hydrated and radiant skin, according to the brand.

 

The curated assortment of products will focus on the brand’s award-winning skincare such as its bestselling Liposome Advanced Repair Serum. Formulated for all generations as well as all skin types, the serum delivers 24-hour time-released hydration with hyaluronic acid, ceramides and Vitamin E, as well as the brand’s proprietary multi-layered liposome technology.

 

Customers that visit the pop-up will receive a personalized mini-facial. Guests can learn unique techniques with the Guasha plate that will help revitalize and reinvigorate the skin. They will also be gifted personalized samples from Decorté beauty advisors. The pop-up runs through September 7, 2023.