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Demi-Permanent Haircolor Leads Professional Haircare Services for 2023

Recent launches from Wella and Redken are performing well at salons.

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Hair color remains a key pillar of the professional hair care market, showing a dynamic performance with global growth of almost 5% in 2022, according to Kline's upcoming report. One product type that has been rising in popularity is demi-permanent color.

Early findings from Kline's Professional Hair Color: Global Market Snapshot report show that Redken, with its Shades EQ line, is the market leader in this category. However, Wella registered higher increases, accredited to its recent launch of Shinefinity, a demi-permanent hair color that claims to provide up to 100% more shine than traditional permanent color.

“In their quest to better cater to consumers’ needs for shinier and healthier hair, marketers started launching products that classify themselves as glosses,” says Agnieszka Saintemarie, director in Kline’s Beauty and Wellbeing sector.
 

Salon Service Sales Rise in 2022

Despite the positive performance of demi-permanent color, not all categories were equally optimistic. One of them is bleaches, which shifted from a fast-growing to a slow-growing category, particularly in the United States. According to Kline PRO, a salon retail products and services database, this slowdown was also reflected in the services performed in the U.S. salons, where the overall lightening segment declined in service revenues by almost 4% in 2022. Additionally, the service count decreased even further by 9%.

More on Redken here. And for a larger look at Wella, click here.

 
 

 

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