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July 2, 2018
By: TOM BRANNA
Editor
Designer Parfums has acquired the Playboy fragrance license. “We are pleased to be adding Playboy to the Designer Parfums collection of brands. Playboy is an iconic American lifestyle brand with a rich and storied legacy. Our goal is to build on the brand’s fundamental principle of freedom, always pushing boundaries and appealing to a new generation of playful explorers as we build for future growth,” said Dilesh Mehta, chairman and CEO of Designer Parfums.
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