Dial Drafts NFL’s Jason Kelce To Promote Soap Bars & Bodywash

Philadelphia Eagles Center Jason Kelce has been tapped to help promote Dial soap. Dial drafted  the NFL star after the brand heard Kelce proclaim himself a “bar man” while discussing his shower routine on the podcast he co-hosts with his brother (Travis).

Kelce will “Dial Up Your Day” campaign in an effort to maximize awareness for Dial®'s wide range of bar soap and body wash offerings.

With the heightened media attention surrounding Jason and his family, including his recent People “Sexiest Man Alive” nomination and continued NFL success, there is no better partner that resonates with consumers all over the US.

“After spending 12 years in the NFL running up and down the field, getting tackled and generally exerting a lot of energy, you learn a thing or two about what products really work. That's why I'm a longtime fan of Dial soap and a self-proclaimed ‘bar man,’ I've counted on Dial for years to keep me smelling fresh and feeling clean,” said Kelce. “Dial's campaign “Dial Up Your Day” is all about being the best version of yourself to conquer the day and that's what Dial helps me do. Both the Bar and Body Wash are clean rinsing, so my skin feels great after each use. Whether it's a play to score the winning touchdown or a competitive game of hide and seek with my girls, Dial keeps me smelling good and gives me healthy feeling skin all day long.”

In addition to a social partnership on Instagram, Dial is also supporting Kelce’s charitable efforts in tandem with 'A Philly Special Christmas', a collaborative album from Kelce and fellow Philadelphia friends and teammates. Giving back has always been a priority for Dial and this year they are thrilled to be joining forces with Jason to donate Dial Body Wash, Hand Soap and Bar Soap to Ronald McDonald House, a non-profit organization focused on improving the health and well-being of children and their families.

“All of us at Dial are so excited to be working with Jason as our new #DialUpYourDay partner. In addition to being a household name and Super Bowl champion, he is also a family man which is what makes him so appealing to our consumers. Our Body Wash and Bar Soap portfolios have always been classics, and we're thrilled to be working with Jason to remind consumers of our products' clean rinsing technology and why we've been the trusted brand for 75 years and counting,” said-Vildan Oenpeker- Cerci, SVP marketing North America.

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