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Dirty Labs Adds New Murasaki Scent Oil

Looking to capitalize on the success of its signature scent oil with a new iteration inspired by early Spring green tea harvests in Japan.

Dirty Labs has rolled out Murasaki Scent Oil. The launch is a follow-up to the brand’s Signature Scent Oil, which the company says has sold out twice.

Murasaki Scent Oil, which retails for $38 online, is designed as a complement to Dirty Labs' Murasaki Bio Laundry Detergent. The oil can be added to wool dryer balls before starting the drying cycle to infuse garments with the aroma. It can also be added to a diffuser for home air care.

The oil’s scent is inspired by early Spring green tea harvests in Japan with notes that include jasmine, matcha and vetiver.

Dirty Labs' fragrances are designed using EU safety standards and formulated without EU listed fragrance allergens and California Prop 65 chemicals.

The oil comes in a recyclable aluminum bottle with a reusable glass dropper made with BPA-free plastic.

“At Dirty Labs, we're committed to redefining the way people approach laundry day,” said David Watkins, CEO and co-founder of Dirty Labs. “With Murasaki Scent Oil, we're excited to offer our customers a product they've been clamoring for, and a fragrance experience that's as luxurious as it is safe and sustainable.”

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