New Products

Dollar Shave Club Expands Into Women’s Grooming Market

New collection features razors, handles and personal care products with argan oil, hyaluronic acid and shea butter.

Touting a shave “sharp enough for his face, yet smooth enough for her legs,” Dollar Shave Club is expanding into the women’s grooming market with a new collection.

The category expansion features a line of razors, handles and “skin-drenching” cashmere santal “shave aids” (sugar scrub, shave butter, shave oil and post-shave body balm) featuring argan oil, hyaluronic acid and shea butter.

“For over a decade, we’ve cut out the unnecessary fluff that’s been upsold to dudes. Now, we’re excited to be doing the exact same thing for women,” said Larry Bodner, CEO at Dollar Shave Club. “We aren’t here to tell you how to shave, where to shave, or even if you should shave. That’s your business. Our business is providing high-performance tools that get the job done at a price that respects your wallet.”

The Dollar Shave Club women’s line is available now at www.dollarshaveclub.com and on Amazon.

Looking for male grooming news? Check out our deep dive into the topic here.

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