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Dove Men + Care Teams Up With Basketball Stars

Rolls out March Madness campaign with NCAA promotion.

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By: TOM BRANNA

Editor

Basketball greats will share a different side of themselves with sports fans throughout the NCAA Division I Men’s Basketball tournament, thanks to Dove Men+Care. The Unilever men’s personal care brand is giving fans a look beyond free throws during March Madness to show how important fatherhood is to nine-time basketball All-Star Dwyane Wade and college sports analyst Jay Bilas.


Starting today, Dove Men+Care will celebrate men who care for what matters in the new “Real Moments” campaign, which highlights relatable experiences from the lives of these college basketball icons.


The campaign will share what matters to Wade and Bilas off-the-court through a humorous yet personal video series featuring new Dove Men+Care Face and Hair ranges designed specifically for men’s needs. These videos will air as commercials throughout NCAA March Madness programming, as part of Unilever’s multi-year NCAA Corporate Partnership with CBS Sports and Turner Sports.


The campaign can also be seen on DoveMenCare.com, www.Facebook.comDoveMenCareUS, and www.youtube.comdovemencareus.

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