Marketing News

Dove Men+Care Hair in a new campaign

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By: TOM BRANNA

Editor

Physical and environmental stressors are wreaking havoc on hair all the time; that’s the new message being touted by Dove Men+Care Hair in a new campaign for the brand’s 2-in-1 shampoos and conditioners.

To educate men on the impact physical and environmental stressors are placing on their hair, Dove Men+Care Hair created the Real Life Tested video, which showcases all of the stressors professional skateboarder and real dad Andy Schrock puts his hair through simply by juggling a busy schedule with being a caring dad. The Unilever brand has also partnered with Dr. Glynis Ablon, a board certified dermatologist and associate clinical professor of dermatology who has studied the impact of stress on both hair and skin.

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