Drybar Adds New Products To Help Extend Blowouts

Drybar is rolling out new products and hair accessories to maintain blowouts for as long as four days, the firm announced.
 
“We've learned a lot over the years about what clients are looking for when it comes to a great blowout,” said Drybar founder Alli Webb. “The question we're asked most is, 'how do I make my blowout last?' I am so proud to add these products to our assortment because they truly reinforce our expertise in helping clients not only achieve, but maintain a perfect and long-lasting blowout at home.”
 
The new products include Detox Dry Conditioner ($23) billed as the perfect match to the brand's No. 1 selling product, Detox Dry Shampoo. The conditioner provides the benefits of a conditioner without the need to wash hair, according to the company. It is formulated with mango butter, tiare flower and argan oil.

The roster of new offerings also includes a silk pillowcase and a travel kit with Detox Dry Shampoo and Detox Dry Conditioner, The Morning After Shower Cap and a Lil' Lemon Drop Detangling Brush.
 
Named one of the top “100 Brilliant Ideas of 2010” by Entrepreneur Magazine and New York Magazine's Boom Brands of 2013, Drybar has more than 50 US shops as well as its first international location within Nordstrom in Vancouver, British Columbia. 
 
Drybar's product line is sold through its own shops as well as Sephora and Nordstrom locations across the U.S. and Canada.