DSM’s ‘Power of Beauty’ On Display In-Cosmetics Asia

THAILAND: At In-Cosmetics Asia, DSM presented a range of transformational beauty care ingredients and concepts. This is demonstrated through innovative developments, exciting new studies and breakthrough concepts in skin, sun and hair care. In addition, DSM invited customers to experience the “Power of Beauty” through rejuvenating, protecting and sensory enhancing ingredients at the DSM booth.

When it comes to long-term beauty transformation and skin aging, senescence has recently been very much in the spotlight. As a key factor in natural cellular aging, senescence provides a new approach in seeking preventive anti-aging solutions. The latest DSM research culminated in Regu-Scense, an active that is carefully isolated and purified from Asparagus officinalis. With its unique mechanism of action, this asparagus variety offers a solution to the naturally occurring cellular aging process by stimulating the skin’s own autophagy capabilities, thus helping to delay signs of cellular aging by decades.

DSM is one of the leading players in synthetic bioactive peptides, touting the Syn-Peptide portfolio which is proven to be highly effective in fighting against the aging process. In July, Syn-Ake and Syn-Hycan were listed by the Chinese Food & Drug Authority (CFDA). Together with Syn-Coll, which was already listed by CFDA in September 2012, customers are now able to expand the application of Syn-Peptides by tailored combination and formulation for visible and targeted effects.

At the event, DSM also launched Valvance, new range of sensory and visual modifiers that answer requests and needs by consumers and customers for more pleasant textures and strongly perceived effects. The only sensory line with cross-segmental roots, it has been developed with DSM’s outstanding expertise and passion in all aspects of skin and sun care. Besides a strong immediate result, consumers receive a fully substantiated.

By combining Parsol UV filters, the AmphisolL K emulsifier, skin care actives, vitamins and Valvance sensory enhancers, DSM presents its latest holistic UV protection solution.

DSM’s Valvance range of sensory and visual modifiers, took home the Silver award for Best Ingredient 2014. This breakthrough range of sensory and visual modifiers designed to deliver immediate perceived effects in two ways—in look and in feel. Besides a strong immediate result, consumers receive a fully substantiated performance benefit thanks to the newly developed “Bright Eye,” “Shine Control & Pore Minimizer” and “Comfortable in the Sun” concepts featuring Valvance.