Marketing News

Dude Wipes Holds Cheeky Activation Ahead of Knicks Game

The flushable wipes brand distributed over 1,000 ‘Double Deuce’ packs to fans headed to the game, the watch party and nearby bars.

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By: Lianna Albrizio

Associate Editor

As thousands of spirited Knicks fans sauntered into the team’s Game 4 win at Madison Square Garden on Wednesday, June 10, one personal care brand made sure their butts – which were seated for hours – were treated with the same attention.

Flushable wipes brand Dude Wipes handed fans what they called a “timely bathroom survival kit” for the night — while nodding to Miles McBride’s nickname, “Deuce.” The activation distributed over 1,000 “Double Deuce” packs to New Yorkers headed to the game, the watch party and nearby bars.

Bins featured cheeky catchphrases like, “Drop a Deuce” and “Double Deuce,” encouraging consumers to “take a deuce for Deuce.”

For more Dude Wipes news, go here.

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