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Emma Watson Will Front Prada’s New Women’s Fragrance Campaign

In her first collaboration with the brand, the actress makes her directorial debut for the creation of the fragrance’s film short.

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By: Lianna Albrizio

Associate Editor

Actress, activist and UN Women Goodwill Ambassador Emma Watson will front the new soon-to-be-revealed women’s fragrance, launching worldwide Aug. 22. 
 
Watson, in her first collaboration with the brand, makes her directorial debut for the creation of the fragrance’s film short and is captured by photographer Harley Weir for the print campaign.
 
“Emma Watson possesses an empowered elegance and a mindful, engaged spirit, determined for positive evolution – the perfect embodiment of Prada’s new feminine fragrance,” said Yann Andrea, Prada Beauty international general manager. “Her sprawling body of work, from acting to activism, is beyond inspirational, each a signifier of her authenticity and ability to inspire emotion and speak to a young, engaged generation who demand authenticity.”
 
Watson motivates audiences of all ages and genders and is the embodiment of the disruptive, encompassing spirit of Prada’s new fragrance for women, according to the company.

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