Christine Esposito, Managing Editor04.01.22
Call it a comeback story, if you will. Fragrance, which took a major hit early in the pandemic, was the rock star of the US prestige beauty industry last year. Its revenue growth outperformed all other categories in this dynamic $22 billion marketplace.
According to The NPD Group, Port Washington, NY, the US prestige beauty industry reported a 30% increase in dollar sales compared 2020, with fragrance sales (including home scent products) rising 49%, year-over-year. Sales of perfumes, colognes and other fragrance juices increased by 61%, year over year. What’s more, for the first time ever, fragrance sales reached parity with skin care, said NPD.
Fragrance kicked into high gear at the end of the year. According to NPD, Q4 accounted for 45% of fragrance category sales revenue in 2021, growing 35% during the critical holiday selling season.
Now, another big gifting holiday looms—Mother’s Day is just weeks away—and marketers and retailers alike are keeping their eyes on consumer spending to see if scents have staying power in 2022.
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According to The NPD Group, Port Washington, NY, the US prestige beauty industry reported a 30% increase in dollar sales compared 2020, with fragrance sales (including home scent products) rising 49%, year-over-year. Sales of perfumes, colognes and other fragrance juices increased by 61%, year over year. What’s more, for the first time ever, fragrance sales reached parity with skin care, said NPD.
Fragrance kicked into high gear at the end of the year. According to NPD, Q4 accounted for 45% of fragrance category sales revenue in 2021, growing 35% during the critical holiday selling season.
Now, another big gifting holiday looms—Mother’s Day is just weeks away—and marketers and retailers alike are keeping their eyes on consumer spending to see if scents have staying power in 2022.
EDP ov
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