02.23.22
Influencer and entrepreneur Chriselle Lim has relaunched fine fragrance brand Phlur with the rollout of a new fragrance called Missing Person.
Phlur was first launched in 2015 and was one of the first fragrance brands to make a commitment to fully disclose the ingredient profile of its fragrances. It was acquired by beauty incubator The Center in January 2021. Lim joined later that year to lead the relaunch.
The brand’s new scent Missing Person is floral musk fragrance. It is now available on phlur.com and will be on Sephora.com starting March 31. The fragrance will debut inside Sephora stores on April 8 alongside additional fragrances, to be unveiled in the weeks ahead.
According to the company, additional fragrances to follow will include a handful of Phlur original fragrances as well as new creations by Lim in collaboration with Frank Voelkl of Firmenich and Jérome Epinette of Robertet.
Lim serves as owner and creative director of Phlur.
The Center's portfolio also includes Naturium, Make Beauty and Saltair.
Phlur was first launched in 2015 and was one of the first fragrance brands to make a commitment to fully disclose the ingredient profile of its fragrances. It was acquired by beauty incubator The Center in January 2021. Lim joined later that year to lead the relaunch.
The brand’s new scent Missing Person is floral musk fragrance. It is now available on phlur.com and will be on Sephora.com starting March 31. The fragrance will debut inside Sephora stores on April 8 alongside additional fragrances, to be unveiled in the weeks ahead.
According to the company, additional fragrances to follow will include a handful of Phlur original fragrances as well as new creations by Lim in collaboration with Frank Voelkl of Firmenich and Jérome Epinette of Robertet.
Lim serves as owner and creative director of Phlur.
The Center's portfolio also includes Naturium, Make Beauty and Saltair.