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Multi-dimensional, natural-looking grey coverage.
October 29, 2021
By: Christine Esposito
Editor-in-Chief
At-home hair color company eSalon has rolled out a new 0% ammonia permanent color formulation. “Our high-accuracy proprietary dispensing and blending technology allows us to dispense custom permanent, demi-permanent, and now 0% ammonia hair colour, simultaneously and with the utmost precision. This, combined with our novel chemical formulation design and our patented software technology, enables us to optimise each client's unique formulation in order to ensure the highest quality product and freshest hair colour,” said Graham Jones, CEO of eSalon. The formulatuion offers multi-dimensional, 100% grey coverage. In March, eSalon partnered with QVC.
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