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Balm and protectant protect hair color, too.
July 7, 2021
By: Christine Esposito
Editor-in-Chief
eSalon has has announced the expansion of its styling products to the European market. The brand's Velvet Primer and Triple Prep, which are desgned to fight frizz and help style and keep color vibrant, initially launched in the US in 2020 and are now being offered to consumers in the UK, France, Italy, Spain and Germany. Velvet Primer is a frizz-fighting, smoothing balm designed to be used before heat styling or air drying. Its enriching and lightweight formula, with abyssinian oil, hydrates and softens tendrils for a glossy, tangle-free finish. Triple Prep 3-in1-Protectant provides stress-free styling by reducing the drying time and providing incredible shine. It contains allantoin and chamomile extract to strengthen and softes the hair while shielding from heat styling (up to 450°).
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