Estee Lauder Celebrates 60 Years of Youth Dew

In 1953, Estée Lauder’s introduction of Youth-Dew bath oil took the fragrance industry by storm – heralding revolutionary changes that continue to resonate today. Often described as one of the sexiest fragrances ever created, this voluptuously provocative Oriental fragrance was a true departure from the norm of the day. It re-wrote the way in which perfumers created and distributed their fragrances and forever altered how women perceived, acquired and enjoyed scent.


Sixty years later, Youth-Dew continues to entice and attract with its timeless appeal. To celebrate Youth Dew’s anniversary and its enduring influence on women everywhere, in Spring 2013, Estée Lauder will introduce a new Youth-Dew 60th Anniversary Limited Edition Bottle featuring a luxurious crystal encrusted, golden metalized bow for the perfect touch of elegance. The jewel-worthy, sensuously feminine bottle will be packaged in an eye-catching golden carton that complements and conveys the allure of the fragrance, according to the company.


The Estée Lauder Youth-Dew 60th Anniversary Limited Edition (67 ml/ 2.25 oz) bottle will be available beginning mid-March 2013 exclusively at Belk and Belk.com for $50.