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December 5, 2014
By: TOM BRANNA
Editor
European Wax Center (EWC), which was founded by siblings David Coba, Joshua Coba and Jessica Coba in 2004, is celebrating its 10th anniversary this month. According to David Coba, CEO, European Wax Center is looking at projected growth of more than 45% for 2014. The company has 658 franchises in the US, 121 of which were signed this year alone. “For the past decade, European Wax Center has dedicated itself to revealing beautiful skin,” said Coba. “We strongly believe that waxing should be a luxurious, yet affordable experience that leaves individuals feeling pampered, confident and sexy. This is why we provide our guests with the ultimate wax experience and pampering from the moment they step into our centers to the moment that they strut out.” European Wax Center serviced more than 6.9 million guests in 2013, with brow waxes being the most popular service performed, according to the company.
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