FBC Holdings Signs Deal with Valentine Beauty

FBC Holding, Inc. has signed contract with Leigh Valentine Beauty to oversee the sales and marketing of its entire product line. 
Valentine Beauty markets the “Non-Surgical Face Lift Kit.”  In the past ten years, Valentine Beauty has seen more than $300 million in sales through the QVC network and direct-to-television (DTV) marketing campaigns, according to FBC.
 
FBC will manage the sales, distribution and marketing for Leigh Valentine Beauty.  In addition, FBC says it will make an immediate investment in the company's infrastructure, web site, and inventory, and will also be updating the company's social marketing strategies and web presence with a complete redesign of its web site and various social networking channels.

Earlier this year FBC launched another health and beauty line with its new holding, Coco-Amo.

“We're very excited to be working with Leigh Valentine,” said Frank Russo, CEO of FBC Holdings, “Having seen a successful launch with Coco-Amo, this contract with a proven successful product will help us realize a more diverse and strong base from which to continue growing our involvement in the health and beauty business.”