Company News, New Products

Fenty Skin Launches Unisex Lux Balm

The cherry-powered lip balm contains vitamin E and shea butter with a blend of murumuru, mango and cocoa.

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By: Lianna Albrizio

Associate Editor

The dry, chapped lips produced from the cold winter weather is no match for Fenty Skin’s new portable unisex Lux Balm.
 
The “ultra-hydrating” cherry lip balm is a Barbados cherry-powered lip balm packed with Vitamin E and shea butter that enlivens dry lips with instant hydration. Murumuru, mango, cocoa and shea butters deeply hydrate, nourish and renew dry, chapped lips. Avocado oil hydrates and soothes. Barbados, a country in the Caribbean, is where Fenty Beauty founder and pop star Rihanna was born and bred.
 
“Lux Balm is the ultimate effortless lip savior – it glides on like butter and delivers instant hydration,” says Rihanna. “My lips are looking and feeling better than ever, and the packaging is so sleek it fits in any purse or pocket.”
 
Lux Balm is a collaboration between the megastar, who headlined last year’s Super Bowl and released a limited-edition Show Stopp'r cosmetics kit ahead of the big game, and her husband, rapper A$AP Rocky. Rocky modeled the balm in his music video, “RIOT (Rowdy Pipe’n). 
 
Lux Balm is cased in a protective outer box, which is made of FSC material and is recyclable. The cap and base are made from 30% PCR (post-consumer recycled) material and are also recyclable.
 
Fenty Skin Lux Balm Ultra-Hydrating Cherry Lip Balm retails for $16 and has launched exclusively online at FentySkin.com and Sephora.com.

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