Fenty Skin is said to deliver clean multitasking products that work seamlessly with makeup and respect the planet with earth-conscious packaging and formulas.
Fenty Beauty, the star’s color cosmetics line, debuted in 2017.
The line features what Kendo is calling Fenty Skin “Start'rs”— a regimen that includes three 2-in-1 products:
Total Cleans'r Remove-It-All Cleanser ($25), a makeup remover-cleanser with a creamy lather to remove dirt, oil, and longwear makeup without drying out the skin.
Fat Water Pore-Refining Toner Serum ($28), a toner-serum hybrid that targets pores, improves the look of dark spots, brightens, smooths, and fights shine without stripping skin.
Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen ($35), a moisturizer-sunscreen that's lightweight, oil-free, and truly invisible on all skin tones with its subtle pink hue. It is also refillable.
The range features clean, vegan, gluten-free and oil-free formulas, and combines globally sourced ingredients, like Barbados cherry, with gold standard skincare ingredients, like hyaluronic acid and niacinamide. The products feature warm, tropical scents inspired by the ingredients in the formulation, such as l Barbados cherry, coconut, and fresh desert melon.
Additionally, the brand has eliminated boxes where possible, incorporated post-consumer recycled materials, and created refill systems where feasible.
With the launch, Rihanna tapped skincare expert and licensed esthetician, Sean Garrette, as Fenty skin ambassador.
The line debuted exclusively on FentySkin.com on July 31.