Firefly Donates 775,000 Toothbrushes to Baby2Baby For Giving Tuesday

Firefly, a leading provider of children's oral care solutions, has donated 775,000 toothbrushes to Baby2Baby – a national nonprofit organization that provides basic essentials including diapers, formula and clothing to children living in poverty – for Giving Tuesday.

 

This contribution, which carries a retail value of over $2.5 million, underscores Firefly's commitment to promoting healthy oral care habits and making a meaningful impact on children's well-being, according to the brand. 

 

Firefly is known for its innovative portfolio of oral care products, including brushes, rinses and pastes designed to encourage healthy habits in children. The brand says it aims to edutain consumers by incorporating imagination, fun and games into the bathroom experience. Its products feature light-up elements, vibrant flavors and characters, making oral care engaging and fun for kids. Firefly is a subsidiary of Perrigo Company plc, a leading provider of trusted self-care products.

Led by Co-CEOs Kelly Sawyer Patricof and Norah Weinstein, Baby2Baby has distributed more than 375 million items over the past 12 years – more than any organization of its kind – to children in homeless shelters, domestic violence programs, foster care, hospitals and underserved schools, as well as children who have lost everything in the wake of disaster. The organization's success has been propelled forward by its industry-leading model that is redefining what it means to operate a nonprofit with a seamless integration of impact, innovation, and influence, which earned them recognition as the No. 1 nonprofit on Fast Company's World's Most Innovative Companies and praise from TIME Magazine as one of 2023's most influential companies.

 

“We believe in nurturing the health and well-being of children, and we recognize that oral care plays a significant role in this,” said Mary Madryga, brand manager at Firefly. “Our donation of 775,000 toothbrushes underscores our dedication to improving children's lives and fostering healthy habits from a young age. We are honored to collaborate with Baby2Baby and contribute to their invaluable work.”

Innovation Still Has Teeth in Oral Care