Pinheiro Appointed Head of Personal Care Europe Business Unit at BASF

BASF has appointed Gisela Pinheiro as head of the business unit Personal Care Europe and as the new managing director of BASF Personal Care and Nutrition GmbH.

 

She succeeds Tatiana Kalman, who held these positions since 2022 and is leaving the company at her own request.

 

“I am determined to ensure a smooth transition for our customers and my team alike. The whole industry is facing challenging times, and I am very much convinced that we have the right people and mindset to overcome all hurdles and steer into a successful future,” said Pinheiro. “Our promise is summarized in our positioning Care 360°– Solutions for Sustainable Life. Caring is at the core of our business strategy.”

 

Prior to her current role, Pinheiro was senior vice president at BASF’s care chemicals division, leading the global key account management, the global business unit for detergent enzymes, the global strategic marketing, supply chain and IT. She started her career as a consultant at Ernst & Young, São Paulo, Brazil, and then worked for Dow Chemicals in Brazil and the US for 14 years in several multi- functional and business roles – strategic as well as operative. In 2017, she joined BASF as vice president, functional materials and solutions South America.

She took over the role of vice president, global key account management, at BASF’s Care Chemicals division, located in Ludwigshafen, Germany, in 2019. In April 2022, she has been promoted to senior vice president taking up the additional responsibilities of her current role.