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December 3, 2018
By: TOM BRANNA
Editor
Givaudan Active Beauty has won the Spotlight-On Formulation Award (hair care actives category) with the S3D Colourback concept product at In-Cosmetics Asia. ”It is part of our corporate DNA to inspire our customers, by providing them with not only the most performant ingredients, but also by crafting disruptive product concepts leveraging consumers insights and market trends to help them move faster on their market,” explained Laurent Bourdeau, head of Active Beauty. S3D Colourblack is featuring the latest active ingredient from Givaudan Active Beauty: Darkenyl, an exclusive hair care molecule reactivating the entire pigmentation process in the hair follicle to get rid of gray hair, down to -56% in 4 months (clinically tested versus placebo). This innovative product has been recognized by the jury as a unique leave-on serum for hair and scalp care, offering an 8-in-1 hair ageless technology to re-cover the natural hair color and protect the hair shaft. It is entrapped in an innovative classy dark packaging with a comb applicator facilitating the application directly on the roots and to activate the efficacy. Its formula contains ResistHyal, a recent innovation from Givaudan Active Beauty enabling this to bring a unique value proposition to the consumers:
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