Global Natural and Organic Cosmetic Sales Rise: Ecovia Intelligence

Global sales of natural and organic cosmetics are projected to approach $14 billion this year.

New research by Ecovia Intelligence shows that market growth rates are rebounding after a slowdown due to the pandemic and economic challenges stemming from geopolitical conflicts.

Analysts say North America and Europe dominate the market, accounting for over 80% of total sales. The US leads the global market, with natural and organic products making up 4.7% of the country’s total cosmetic sales. The fastest growth, however, is occurring in the Asian market. New product launches are a key factor driving market growth. New players are entering the market with novel products, while large brands are adding natural and organic products to existing ranges.

Certification Is King

Certification is becoming more important in the natural and organic cosmetics industry. There are now over 30 standards. COSMOS and NATRUE are the most relevant, with the highest adoption rates in Europe. France and Germany have the highest share of certified products. At the global level, certified products comprise roughly 26% share of all natural and organic cosmetic sales.

Ecovia Intelligence forecasts that market growth will continue to increase in the coming years. Rising consumer awareness of synthetic chemicals in cosmetics and toiletries is stimulating demand for natural and organic cosmetics. As consumers become more informed about the health risks associated with ingredients like parabens and mineral oils, they are increasingly opting for natural and organic products.

Increasing distribution is another major growth driver. Natural and organic food retailers remain the primary outlets for natural and organic cosmetics. However, distribution is increasing in drugstores, pharmacies, department stores, beauty retailers and other retailers. Some brands are focusing on non-retail outlets like hair salons and beauty centers.